Do you view your corporate culture as important to your business success?
Many organisations will tell you that culture is key, but most are not able to drive the right culture and often people don’t understand their organisation’s culture. Even if you are aware that culture is critical to your success, often you are not aware of how to make it better. If you have centred your culture around perks or some posters around the office that outline your values, you are going to be fighting a losing battle.
Company culture is simply patterns of accepted behavior, and the beliefs and values that promote and reinforce them. As a starting point you need to identify some of the currently accepted behaviors in your company that you’re not pleased about, and the (often unconscious) beliefs or values from which they might arise. Next you want to define your core values by being very clear on your companies’ values and on what is important to you, when you conduct business or interact with one another. You need to balance aspiration with feasibility: don’t select values that are not fully embodied in your company or that are completely out of sync with what your current population sees as important. Less is more in this instance.
Clarify and state what the values will look like in daily life, make them clear and simple and visible enough so that you can see whether or not someone was behaving in this way. Define your values in a way that allows you to use them practically in creating the culture you want: when hiring, promoting, developing and even when letting people go.
Once you have chosen these key behaviors, make them easier, more rewarding and more normal for people to do. This may require some skill development or knowledge, establishing incentives, removing organisational impediments, and supporting leaders to commit to consistently modeling these behaviors. You then need to socialize your values and behaviours throughout the ranks.
Approaching culture change in this way will mean that you are more likely to end up with a culture that your people enjoy, that enables them to do their best work and to take pride in coming together with others, to create a successful organisation.
For more information around who to effect good cultural change contact email@example.com